Career Advice

We are going to take a look at the recruitment trends of 2015!

Each year, as technologies advance, the employment market changes, and a new generation (currently the millennials) flourish, the recruitment industry, companies, and candidates have to adapt to the these and the evolving recruitment trends that emerge with them.

Below are our 3 key recruitment trends that have taken over in 2015!

Social Recruiting

Social recruiting has brought a positive change to both companies recruiting and candidates. For companies, it is now easier to get to know your candidate than ever before, whilst you are also able to make the entire application process easier and engaging too.

For applicants the rise of social recruiting will allow you to differentiate yourself though it is important to remember that you must keep a professional demeanour, therefore it is crucial that you are signed up to and fully utilising professional networks such as LinkedIn.

Social recruiting, whilst now a viable and need to be used tool for recruiters and companies looking to hire great candidates, it also allows the candidates to get to know the company, to see what their culture is like, to get to know some of the team, to know you’re constantly seeking to stay ahead of the game. Therefore the importance of company branding and an effective social presence cannot be emphasised enough.

Rise of mobile usage

Remember the Nokia 3310? (How good was snake!) Remember the first colour phone? The first touch screen? We know, it only seems like yesterday! According to research the average person checks their mobile device 221 times per day. Mobile is everywhere in our lives, your phone is your calendar, address book, music collection, social media manager, games console, notepad, and many more all in one. As phones have transformed our lives, they’re also transforming the way companies hire and the way applicants apply.

A recent study by LinkedIn states that “72% of job seekers visited a company website from their device, whilst 45% have applied for a position from their device”. These are important stats to take in and the major hiring trend this year. For companies this emphasises the importance of making sure your website is mobile optimised and responsive and the application process is as easy as possible.

Demand for Skills

Worker supply does not meet current demand. With continued innovation, growing numbers of successful start-ups, and the continued shift towards technology, companies have to fight harder to recruit for skilled talent. 2015 shifts the power to the candidate, leaving a candidate driven market-place, affecting both companies, recruiters, and candidates.

For recruiters, current approaches such as ‘active-recruiting’ are no longer sufficient, greater emphasis is needed on passive candidates. Even once a perfect candidate has been found, the importance of an effective hiring process is now more evident than ever. The companies hiring process must be managed effectively and speedily, selling both the company and the opportunity whilst seriously considering training programmes, development and progression opportunities, rewards, and more.

These not only play a part in the hiring process but also in the retention of skilled talent. For companies looking to retain top talent, Company culture will play a huge part (and that doesn’t just mean simply putting in a pool table and ordering pizza on Fridays). The importance of retaining skilled staff also sees an increase in counter offers being made. It is important that your recruitment partner is aware of this key information as it could make the difference between a candidate choosing your company or another!

Will you take notice of 2015’s Hiring Trends?

Whether you are a candidate, recruiter, or company it is important to be strategic in regards to paying attention to relevant hiring trends. Thinking tactically, adapting and understanding the market can gain you a huge advantage in your job hunt or recruitment drive. The job and recruitment market is constantly developing and it is crucial that you understand what is changing and why that is happening, and adapt to it, sooner rather than later.

At Graffiti Recruitment we ensure we review our data, industry intelligence and trends, and have an informed strategy and approach to working with the best talent in the market and successfully placing them with the right businesses. We take our candidate sourcing very seriously, making sure we are ahead of the game in terms of social recruiting and relationship building, mobile and recruitment technology, advertising, and more.

We work with clients and candidates to advise and help them present themselves effectively and secure the best opportunities. So whether you are looking for a candidate, new job, or perhaps would like some advice, get in touch. We can help you align talent and business strategies that will improve business effectiveness along with individual career development.