skills

March 3, 2021 by Julie McGrath

Since the pandemic began in March the UK jobs market has changed substantially, take a look at what this means for recruitment and occupational shortages and what jobs are in high demand.

Before the pandemic began, a report from Luminate, Skills shortages in the UK 2019/20, which takes its data from the Employer Skills Survey (ESS) 2017, stated that a third of vacancies (33%) in the UK were considered hard to fill. Vacancies are often hard to fill due to a lack of required skills, qualifications or experience among applicants.

What sectors has COVID-19 affected?

The graduate labour market has suffered significant damage, particularly in the arts – but things are far worse for non-graduates. Many key graduate employment sectors – in health, social care, IT, business services – have been much less affected than other areas of the economy. And it’s notable that many vacancies that were hard to fill before the pandemic is in that group. Of the top five graduate professions for the number of hard-to-fill vacancies only HR and recruitment has clearly seen a very serious fall in demand. Nursing, medicine, IT and housing/welfare are all still in demand.

What about the future?

There’s still a way to go before we can be completely clear about the effects of the pandemic, but many businesses are thinking hard about their future skills needs.

PWC observe that the Local Government Association estimates that the ‘low carbon workforce’ will treble by 2030 and that demand for digital skills and transferrable skills such as creativity, critical thinking, interpersonal communication skills and leadership skills will also become more important as technology advances and virtual working becomes a lot more common.

Hard-to-fill and skills shortage vacancies

The report highlighted the professional level occupations, which were reported by employers to have experienced the most vacancies during the survey. ‘Professional level’ means managerial, professional and associate professional roles. Nursing came top of the list, followed by HR and industrial relations professionals, business sales executives, welfare and housing associate professionals and IT user support technicians.

The report also demonstrates that despite thousands of graduates entering the job market every year employers still find certain positions difficult to fill. An employer reported a vacancy as hard to fill if they found it difficult to recruit for, for any reason. The largest number of hard-to-fill vacancies were:

nurses
programmers and software development professionals
human resources and industrial relations officers
medical practitioners
welfare and housing associate professionals.

Design engineers, accountants, marketing associate professionals and vets also made the list.

Vacancies that recruiters find hard to fill due to a lack of relevant skills, qualifications and experiences are often referred to as ‘skills shortage vacancies’. Similar to the hard to fill list graduate jobs that experience the most skills shortage vacancies include nurses, programmers and software development professionals and business sales executives. However, unlike the hard to fill list teaching and other educational professionals, finance and investment analysts and advisers and graphic designers also feature.

According to the report, the following industries are also in high demand:

architectural and engineering activities
computer programming and consultancy
education
employment and HR
financial services
human health activities
legal and accounting services
office administrative, support and business activities
public administration and defence
residential care activities
retail trade
social work.

Occupational shortages by region

The UK is not one homogenous labour market and workers are not infinitely mobile, therefore local shortages exist.

In the East Midlands, like in most regions, nursing has the most hard-to-fill vacancies. However, draughtspersons and product and clothing designers are particular to the region. The East of England has the longest list of shortage occupations and these include medical practitioners, nurses, design and development engineers, veterinarians and business executives.

With a large and business-oriented labour market, it’s unsurprising that London’s appetite for business support professionals in IT, recruitment, consultancy, law, sales and marketing is reflected by shortages in these occupations.

The top four shortages in the North East include nurses, medical practitioners, human resources and industrial relations officers and programmers and software development professionals. The region also struggles to recruit graphic designers.

The North West has more hard-to-fill vacancies in sales than any other. It also has one of the most serious shortages of nurses, recruitment professionals, housing professionals, youth workers and accountants.

The South East has a strong graduate labour market. However, the region has the largest number of shortages in the UK in nursing, IT support, insurance and housing.

Solicitors and legal professionals are in particularly short supply in the South West. Other shortage occupations include medical practitioners and programmers and software development professionals.

There are notable engineering shortages in the West Midlands. Sales staff, nurses and human resources and industrial relations officers are also in short supply.

Yorkshire struggles to recruit electrical engineers, IT operations technicians and child and early years officers. Marketing associate professionals are also hard to find.

Why vacancies are hard to fill and in high demand:

Skills shortage vacancies frequently occur at a managerial level, with candidates often failing to demonstrate sufficient work experience. 43% of ESS respondents said that managerial positions were hard to fill due to a low number of applicants with the required skills. 29% cited a lack of required work experience, while 19% blamed a low number of applicants generally.

Professional-level jobs also show a similar pattern, although there are fewer issues with insufficient experience and more with applicant shortage. Competition from other employers and lack of interest in these types of roles also played a part. 46% of employers said that candidates for professional roles lacked the required skills, 28% said that a low number of applicants generally made these types of roles hard to fill.

When asked what skills were particularly hard to obtain for managerial jobs, over half of employers found it hard to recruit applicants with a demonstrable ability to manage. 67% of employers said it was hard to obtain specialist skills and knowledge related to the job, while 52% found complex problem-solving skills to be particularly scarce. Knowledge of products and services and of how an organisation works also proved elusive. Soft skills that were lacking included managing and motivating staff, influencing others and the ability to manage own time and prioritise workloads.

When recruiting for professional jobs specialist knowledge was again the hardest skill to find. Advanced or specialist IT skills and complex numerical or statistical skills were also hard to come by. Applications for professional roles also lacked evidence of the following soft skills – ability to manage own time, motivating other staff and customer handling skills.

We understand that it is a competitive marketplace when trying to attract the top talent to your business or organisation. As a specialist recruitment agency, we only work with top-level professionals that want to make a difference and add value to your organisation. If you require support with recruiting top talent to your business or changing career please get in touch to find out how we can help.

-Prospects

June 16, 2020 by Julie McGrath

Businesses digital transformation requirements have accelerated with the additional demand on technology due to current circumstances. Technical and Transformational skillsets are highly sought-after now more than ever. With any change you will need people who can play various critical roles and keep your business operational, relevant and accessible. Digital transformation is about more than the technology needed to create the transformation: In fact, the technology typically takes a back seat to the other capabilities needed to make your digital transformation a success.

So, with regard to building your team, you may need to think outside the box, moving beyond the typical IT talent pool and skillsets. Building out a team of people who can flex their technical muscles when needed but can also pivot to call upon their non-technical expertise will help your organization meet the growing digital demands of IT and the business.

As a business or hiring manager focus on the areas that enable people and processes to accelerate your company’s strategy. Lead in areas such as enterprise service management, IT branding and communications, technology business management, digital adoption, and change management – all of which require skills beyond the purely technical. Likewise, other areas of your team could expand into roles including, digital solutions consultants, delivery managers, and process improvement/automation specialists.

4 skillsets that are in high demand

So what should you be looking for, besides the requisite (and important) technical skill sets? Consider the kinds of people listed below – and don’t be afraid to bring people onto your team who don’t have a traditional IT career path. Folks who have not spent their whole career in IT can add some unique perspectives and take the team in directions not previously considered.

Consider how potential team members could play these roles in your organization:

1. Connectors

It goes without saying that the IT team of the 21st century must be able to work with its partners across the business. But looking for connectors means finding those people who not only are good with people but also can make connections across the organization.

Connectors know people as well as the work that is happening across the organization.

They are tuned in to what is happening, not only in IT but also in other areas of the business. They know people as well as the work that is happening across the organization. They know if an initiative in IT for the finance team is related to an initiative in another area of IT supporting the sales team – and they know the people to talk to in order to make the connections.

2. Challengers

Challengers are the people who help us ensure we are doing our best work. They think critically about the path forward and are not afraid to challenge the status quo. This is different from someone who always questions things and puts up roadblocks: Challengers think strategically about the path forward and ask the “what if” and “why not” questions that are critical to any transformation.

3. Agilists

While traditional agile methodologies are important in transformation activities, an Agilist in this context is someone who can adapt to changes and unexpected turns. By definition, transformation is “a thorough or dramatic change in form or appearance” – so successful digital transformation efforts must include people who can recognize the need to change direction and quickly pivot to the new plan. They model how to effectively respond to change and will help others adapt as well.

4. Navigators

If we need to change course, navigators ensure we adjust our GPS settings to account for the re-routing across all aspects of the initiative.

Digital transformation by its very nature can be a bit chaotic and can veer into the tendency to chase the next “bright shiny object.” Navigators define the route and help keep the ship headed in the right direction; they remind us where we are trying to go and the path we agreed to take. And if we need to change course, they help us ensure we adjust our GPS settings to account for the re-routing across all aspects of the initiative.

As the IT landscape continues to evolve, how we support and partner with the business will continue to evolve as well. Focusing on both technical and transformational skillsets in your business will set the stage for success today and in the future. For more information on how to hire digital experts for your business or find a job that will challenge you, please get in touch.

November 18, 2019 by Julie McGrath

The 11 Most Important Job Skills Every Company Will Be Looking For In 2020

As the world evolves to embrace the 4^th industrial revolution, our workplaces are changing. Just as other industrial revolutions transformed the skillset and experience required from the workforce, we can expect the same from this revolution. Only five years from now, 35 percent of the skills seen as essential today will change according to the World Economic Forum. While we’re not able to predict the future, yet, here are the eleven most important job skills every company will be looking for in 2020.

The 10+ Most Important Job Skills Every Company Will Be Looking For In 2020 — The 11 Most Important Job Skills Every Company Will Be Looking For In 2020

1. Data Literacy

Data has become every organisation’s most important asset—the “fuel” of the 4^thindustrial revolution. Companies that don’t use that fuel to drive their success will inevitably fall behind. So, to make data valuable, organisations must employ individuals who have data literacy and the skills to turn the data into business value.

2. Critical Thinking

There’s no shortage of information and data, but individuals with the ability to discern what information is trustworthy among the abundant mix of misinformation such as fakes news, deep fakes, propaganda, and more will be critical to an organisation’s success. Critical thinking doesn’t imply being negative; it’s about being able to objectively evaluate information and how it should be used or even if it should be trusted by an organisation. Employees who are open-minded, yet able to judge the quality of information inundating us will be valued.

3. Tech Savviness

Technical skills will be required by employees doing just about every job since digital tools will be commonplace as the 4^th industrial revolution impacts every industry. Artificial intelligence, Internet of Things, virtual and augmented reality, robotics, blockchain, and more will become a part of every worker’s everyday experience, whether the workplace is a factory or law firm. So, not only do people need to be comfortable around these tools, they will need to develop skills to work with them. Awareness of these technologies and relevant technical skills will be required for every job from a hairstylist to an accountant and everything in between.

4. Adaptability and Flexibility

As quickly as the world is changing, the half-life of skills is constantly reducing. Therefore, people need to commit to learning new skills throughout their careers and know they must be adaptable to change. Important to this is understanding that what worked yesterday isn’t necessarily the best strategy for tomorrow, so openness to unlearning skills is also important. Additionally, people must be cognitively flexible to new ideas and ways of doing things.

5. Creativity

Regardless of how many machines work beside us, humans are still better at creativity. It’s essential that creative humans are employed by companies to invent, imagine something new and dream up a better tomorrow. Tomorrow’s workplaces will demand new ways of thinking, and human creativity is critical to moving forward.

6. Emotional Intelligence (EQ)

Another area where humans have the edge on machines is with emotional intelligence—our ability to be aware of, control, and express our emotions and the emotions of others. This ability will be important as long as there are humans in the workforce since it impacts every interaction we have with one another.

7. Cultural Intelligence and Diversity

Organisations are increasingly diverse, and effective employees must be able to respect differences and work with people of a different race, religion, age, gender, or sexual orientation. Also, businesses are increasingly operating across international boundaries, which means it is important that employees are sensitive to other cultures, languages, political, and religious beliefs. Employees with strong cultural intelligence and who can adapt to others who might perceive the world differently are also key in developing more inclusive products and services for an organisation.

8. Leadership Skills

Leadership skills will be paramount for not only those at the top of a traditional corporate hierarchy but increasingly for those individuals throughout the company who are expected to lead in the 4^th industrial revolution. Enabled by the support of machines, there will be more individuals who are in decision-making positions, whether leading project teams or departments. Understanding how to bring out the best in and inspire every individual within a diverse and distributed workforce requires strong leadership skills.

9. Judgement and Complex Decision Making

Machines might be able to analyse data at a speed, and depth humans are incapable of, but many decisions regarding what to do with the information provided by machines must be still made by humans. Humans with the ability to take input from the data while considering how decisions can impact the broader community, including effects on human sensibilities such as morale, are important members of the team. So, even if the data support one decision, a human needs to step in to think about how a decision could impact other areas of the business, including its people.

10. Collaboration

When companies are looking to hire humans in the 4^th industrial revolution, skills that are uniquely human such as collaboration and strong interpersonal skills will be emphasized. They will want employees on their team who can interact well with others and help drive the company forward collectively.

11. In addition to the skills listed above that every company will be looking for in the 4^th industrial revolution, there are several self-management skills that will make people more successful in the future, including self-motivation, prioritisation/time management, stress management and the ability to embrace and celebrate change. Those people who have a growth mindset, are adept at experimenting and learning from mistakes, as well as have a sense of curiosity will be highly coveted in the 4^th industrial revolution.

Learn how to implement and execute these top 11 skills in preparation for your next interview.

. Bernard Marr

March 4, 2019 by Julie McGrath

Hire For Skills First

How do you identify young talent that will have the greatest impact?

For most companies, the standard practice is to target select, prestigious schools, universities or colleges, invest in a prime spot during seasonal career fairs, and collect as many CV’s as possible to build an entry-level talent pipeline. However if you are an SME or start up this isn’t always possible. Let’s find out why hiring for ‘Skills’ first rather than ‘degree’ first maybe beneficial to your business.

First off, in the age of digital transformation, the demand for developers won’t be able to keep up with degree focus recruiting. If everyone’s fighting for talent in the same pools of talent, hiring will be exponentially more difficult. Secondly, if your goal is to make strong hires, we need to look past ‘only’ grades, as they aren’t reflective of true ability.

It’s time to focus the conversation on skill. To dive deeper on understanding the state of student developer skills. 10,000 developers were surveyed by Hacker Rack across universities worldwide on how they’re learning, what they’re learning, and what they look for in a job. For instance, we learned that even though 76% of tech students are pursuing a degree in computer science, 65% of all student developers say they are at least partially self-taught. And nearly one third of all developers said they’re completely self-taught.Self-directed learning is the norm among developers; so when companies focus on hiring based on proven skill instead of prestigious degree a massive pool of overlooked talent opens up.

A degree is not enough to learn how to code

Although most computer science students are learning software development in universities, over half of all student developers say they’re partially self-taught. And nearly one third of all student developers say they’re completely self-taught.

This prevalence of self-taught knowledge means two things: First, computer science programs lag behind the pace at which technology evolves. For skills that are growing in the industry today, students have to rely on self-teaching to learn.

Second, self-teaching is ingrained in the developer DNA. Developers have an insatiable thirst for learning. On average, students are planning to learn 6 languages, while more senior developers are learning 4. Their thirst for learning makes it clear that Computer Science (CS) degrees shouldn’t be the primary measure of student developer skills. Instead, teams need to look beyond school performance—to personal projects, portfolio, skills assessments, and the like—to accurately evaluate their skills.

Students rely more on YouTube than professionals

Developers have traditionally flocked to Stack Overflow as a means of learning new skills or working through problems. But that could be changing with new generations.

University students today seem to be showing less interest in Stack Overflow compared to professional developers. Instead, YouTube is starting to become more favourable as a learning tool for the next generation of developers. We found that 73% of students use YouTube, compared to only 64% of professional developers (where the majority of professional developers were aged 25-34, and the majority of student developers were aged 18-24).

What platforms do Student and professional use to learn how to code?

Outside of the classroom, the face of education is shapeshifting quickly. The popularity of video-focused mediums may signal the beginning of a larger generational shift led by Generation Z (those born in the mid 90’s – early 00’s), who make up the majority of today’s college and university students.

This trend supports recent research by Pearson & Harris Poll, which found that Generation Z (ages 14-23) preferred YouTube and video to learn versus other applications of learning.

Check out some of the latest jobs that we are hiring for that will consider ‘skills’ first!

February 19, 2018 by Julie McGrath

Demand for tech talent will continue to outpace supply in the year ahead, while the mix of skills necessary to remain relevant in IT will undergo a significant shift.

The good times for tech workers will continue through the next year, which found that today’s tech talent gap will continue to put pressure on businesses in 2018 to the benefit of those they are looking to hire.

A recent survey with over 8000 technology professionals completed by Robert Half gave us an interesting insight into the IT Job World. We found that the fight for talent has companies offering tech workers generous perks, incentives and competitive salaries — and that tech work itself has become a more satisfying & overall a less stressful Job.

Following are Six of the biggest trends in IT hiring and how it will impact both employers and employees in the year ahead.

1. The Skills Gap still remains

The talent shortage for tech workers is “no longer just an inconvenience for any employers — it’s quickly becoming a significant business problem,” And when companies do find tech talent, they often can’t afford it, as they are being out priced by the larger corporations.

According to a recent survey with smaller business owners 44 percent of Hiring Manager or Business Owners say they miss out on top talent because candidates are seeking higher salaries than they’re able to offer. As a result, there’s been an increase in companies hiring less experienced workers who are “motivated to learn new skills quickly.”

2. Interview Process is too slow

To get the best talent during a shortage, businesses need to speed up the hiring process. This study found that, while it’s understandable business want to be thorough, many companies are dragging out the hiring process. That’s a problem because around two-thirds of the non-executive technology professionals surveyed said they would “lose interest in a job if there was no follow-up within a week of an interview.”

The survey found that hiring managers are somewhat aware of this problem, as 41 percent said they are unhappy with the length of their hiring processes. On average, the survey found it takes 4.5 weeks to fill a staff-level role. Businesses need to establish a smooth hiring process so that they can quickly hire and onboard qualified talent.

3. Automation is shifting skills

Automation isn’t poised to kill jobs just yet. At least for now, it’s simply changing the skills that are important to businesses. The finance industry is already experiencing a skills shift thanks to automation. Of those surveyed, 56 percent of CFOs said they expect automation to bring increased efficiency to finance and 43 percent also envision improved decision making.

While CFOs are optimistic about automation they also expect it to shift their priorities and primary skillsets. By 2020, CFOs expect “keeping pace with changing technology” as a top priority, followed by managing big data, compliance and maintaining finance reporting standards.

4. Tech demand goes vertical

Tech is a growing need in every industry, but the survey found that certain vertical industries are experiencing an acute need for tech workers. Healthcare, financial and manufacturing professionals cited a growing demand for tech talent in their respective industries.

In healthcare, there’s a need for modernisation and innovation to better deliver patient care. Security and data professionals are in demand in the financial services industry as security becomes a top priority. Automation is impacting the manufacturing industry, where businesses are looking for innovative IT pros to help adapt.

Graffiti Recruitment predicts the latest developments in cloud, open source, mobile, big data and security are expected be the most in demand for 2018. And even if you aren’t a pro in one of these specialties, the survey found that as businesses are more pressed for talent, management is more willing to hire less technically qualified candidates who show potential and demonstrate an eagerness to learn.

5. Satisfaction is up, stress is down

The technology industry currently ranks 6th for on-the-job happiness and it ranks first for the lowest levels of on-the-job stress. ( I don’t think this applies to IT Recruitment though). Some of that satisfaction might come from the compensation and perks that companies use to lure talent.

Only 19 percent of companies said they didn’t offer bonuses and only 17 percent said they based salary increases on length of service. For 72 percent of businesses, raises are merit-based, while 65 percent said that compensation is based of organisation or individual performance. These incentives help motivate workers and keep them satisfied on the job.

6. Popular perks of the Job

To attract the best talent in a competitive market, companies have turned to “perks,” additional benefits outside the standard offerings you’d find at most companies. These include flexible work schedules (62%), regular social events (39%), remote work opportunities (34%), on-site or free gym membership (25%), a compressed schedule (17%) and free food (13%). (Chocolate is always a perk here at Graffiti )

To keep talent motivated, companies also offer incentives like awards for individual and team achievements (37%), profit sharing (20%), retention bonuses (18%), stock options (18%) and deferred compensation (16%).

Demand for tech talent will continue to outpace supply in the year ahead, while the mix of skills necessary to remain relevant in IT will undergo a significant shift. To stay up to date with the latest Hiring and Tech updates make sure to sign up to our Monthly Industry Updates.

November 17, 2016 by Julie McGrath

There’s currently a talent gap in digital marketing and employers are on the look out to fill them…

The industry is currently experiencing a talent shortage in digital marketing. According to recent studies, 90% of marketers report suffering from a shortage of digital skills, and only 8% of surveyed companies feel strong in the area of digital marketing.

Here are seven of the most important skills that you need to make yourself a desirable job candidate in the digital age:

1. Search Engine Optimisation (SEO): Of the companies looked at for the study, in which hundreds of job postings for digital talent were analysed, 14% cited SEO as a required skill.

To compete as a candidate for a digital marketing job, you must have technical SEO skills, including server-side settings, sitemaps and server response codes. Moreover, competitive candidates should have experience using various tools to identify customers’ search behaviours and the competitive landscape.

2. Pay-per-click: Seven percent of the companies that were looked at in the study listed search engine marketing (SEM) as a required skill for their organisations, and one of the most important and growing facets of SEM is pay-per-click (PPC). In order to demonstrate your abilities in this area, you need to show that you have the research and analytical skills required to create and execute a strong PPC plan that aligns with an overarching marketing strategy.

3. Mobile: To demonstrate value in this area, you need to understand how mobile marketing differs from desktop marketing and communicate why that matters to the rest of the business. Moreover, a digital marketer should have general familiarity with mobile development in order to best communicate with the design team and create a cohesive mobile marketing strategy that aligns with other online and offline efforts. Get familiar with its vocabulary, including things like SMS marketing and responsive design.

4. E-mail marketing: You need to be able to do more than send out regular communication. You must be able to optimise your e-mail marketing by crafting a compelling strategy, testing relentlessly and refining content based on what works best. It’s also essential that today’s marketers understand the best ways to develop distribution lists and use e-mail nurturing to create more business opportunities.

5. Social media: Ten percent of the businesses that were analysed in the study cited social media experience as a requirement for applicants, and that doesn’t just mean that they want someone with an active personal Twitter account. Digital marketers need to understand how to develop a strong social media presence to help bolster their brands and further their marketing goals.

6. Content management: SEO, e-mail marketing and social media skills are useless if you don’t back up your technical skills with excellent writing for multiple platforms. The ability to flow easily between writing e-mails, press releases, website copy, proposals, social posts and even code is key to success in today’s digital marketing field. Make sure that you demonstrate your ability to write across media, and to guide and polish the content of others on your team.

7. Analytics: In the study, a whopping 13% of businesses listed analytics experience as a required skill in their job descriptions. In order to be a truly great digital marketer, you’ll need to not only implement strong inbound and outbound digital strategies, but also analyse them regularly and use those insights to constantly improve. If you want to make it in a digital marketing job, it’s time to make ROI your middle name.

If you feel worthy of utilising all of these skills within a working environment, check out our latest Marketing role by following this link!

If you would like to learn more about Digital Marketing Strategies, there are many courses which you can enrol on to. Check out the Digital Marketing Course websites below!

Digital Marketing Institute

Home Learning College

Chartered Institue of Marketing

FutureLearn

Online Marketing/SEO Training

– Avi Levine