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7 MUST-HAVE skills for a job in Digital Marketing

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There’s currently a talent gap in digital marketing and employers are on the look out to fill them…

The industry is currently experiencing a talent shortage in digital marketing. According to recent studies, 90% of marketers report suffering from a shortage of digital skills, and only 8% of surveyed companies feel strong in the area of digital marketing.

Here are seven of the most important skills that you need to make yourself a desirable job candidate in the digital age:

 

1. Search Engine Optimisation (SEO): Of the companies looked at for the study, in which hundreds of job postings for digital talent were analysed, 14% cited SEO as a required skill.

To compete as a candidate for a digital marketing job, you must have technical SEO skills, including server-side settings, sitemaps and server response codes. Moreover, competitive candidates should have experience using various tools to identify customers’ search behaviours and the competitive landscape.

 

2. Pay-per-click: Seven percent of the companies that were looked at in the study listed search engine marketing (SEM) as a required skill for their organisations, and one of the most important and growing facets of SEM is pay-per-click (PPC). In order to demonstrate your abilities in this area, you need to show that you have the research and analytical skills required to create and execute a strong PPC plan that aligns with an overarching marketing strategy.

 

3. Mobile: To demonstrate value in this area, you need to understand how mobile marketing differs from desktop marketing and communicate why that matters to the rest of the business. Moreover, a digital marketer should have general familiarity with mobile development in order to best communicate with the design team and create a cohesive mobile marketing strategy that aligns with other online and offline efforts. Get familiar with its vocabulary, including things like SMS marketing and responsive design.

 

4. E-mail marketing: You need to be able to do more than send out regular communication. You must be able to optimise your e-mail marketing by crafting a compelling strategy, testing relentlessly and refining content based on what works best. It’s also essential that today’s marketers understand the best ways to develop distribution lists and use e-mail nurturing to create more business opportunities.

 

5. Social media: Ten percent of the businesses that were analysed in the study cited social media experience as a requirement for applicants, and that doesn’t just mean that they want someone with an active personal Twitter account. Digital marketers need to understand how to develop a strong social media presence to help bolster their brands and further their marketing goals.

 

6. Content management: SEO, e-mail marketing and social media skills are useless if you don’t back up your technical skills with excellent writing for multiple platforms. The ability to flow easily between writing e-mails, press releases, website copy, proposals, social posts and even code is key to success in today’s digital marketing field. Make sure that you demonstrate your ability to write across media, and to guide and polish the content of others on your team.

 

7. Analytics: In the study, a whopping 13% of businesses listed analytics experience as a required skill in their job descriptions. In order to be a truly great digital marketer, you’ll need to not only implement strong inbound and outbound digital strategies, but also analyse them regularly and use those insights to constantly improve. If you want to make it in a digital marketing job, it’s time to make ROI your middle name.

 

If you feel worthy of utilising all of these skills within a working environment, check out our latest Marketing role by following this link!

 

If you would like to learn more about Digital Marketing Strategies, there are many courses which you can enrol on to. Check out the Digital Marketing Course websites below!

Digital Marketing Institute

Home Learning College

Chartered Institue of Marketing

FutureLearn

Online Marketing/SEO Training

 

– Avi Levine

ERP Feature: Take a look at the new capabilities of Dynamics AX

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ERP: An insight on the new capabilities of Microsoft Dynamics AX

If you’re an IT employee at a large company, chances are you grapple with a host of different user login names and passwords, all while ensuring the right people see the right things at the right time. It’s no easy task—and accidentally granting access to the wrong person or relying on multiple passwords and usernames can add up to serious security vulnerabilities. This is where ERP Security comes in.

Security is a core tenant of any good ERP system, which is why the latest version of Dynamics AX incorporates design enhancements to safeguard permissions, privacy and security of access, making your job easier and your work secure. These enhancements include single sign-on and web only identities, both made possible through a painless deployment process.

 

Single Sign-On in the Cloud 

Dynamics AX resolves the issue of multiple sign-on profiles through its integration with Azure Active Directory, Microsoft’s multi-tenant cloud-based directory and identity management service. Now customers and partners can use a single identity to access the full Dynamics AX system using web-only IDs. With identities managed in the cloud, users can log on to Microsoft applications anywhere, and access multiple Microsoft services—including SharePoint Online, Power BI and Azure SQL—in one seamless experience.

The Azure Active Directory integration also offers financial benefits to enterprise customers who have already invested in on-premises active directory solutions. Instead of replacing the entire system, they can use Active Directories to extend their on-premises directory to the cloud. The single sign-on feature also reduces time and money spent on IT management organisation-wide by safeguarding identities in Azure, Microsoft’s secure cloud environment.

 

Controlled Access: What You See is What You Get

The overall design of Dynamics AX has been changed to ensure system users only view content to which they have been granted access. Now, what you see is truly what you get. For example, if a designer intends for a certain artefact within the system to only be read by a certain user, Microsoft can now ensure that’s going to be the case. This simplification is appreciated by Microsoft partners who notice it makes development faster and debugging easier.

 

Deployment Made Simple

Even with all of these new security developments, setting up an ERP system can be daunting. Fortunately, Dynamics AX also offers the flexibility for companies to scale at their own pace, taking some of the complexity out of the customer experience. This simplified, flexible approach is empowered by Dynamics AX’s cloud availability. Servers are deployed in Azure by Microsoft, and setup prerequisites are installed by Microsoft, so it’s almost as easy as clicking a button.

Users will find as Dynamics AX moves to the cloud, so does the Microsoft development team. As Azure continues to develop, the Microsoft development team are working to constantly update features and simplify deployments in order to better serve AX users.

 

Are you already familiar with ERP Systems and Microsoft Dynamics AX? Be sure to check out our latest job vacancy which is primarily focused on the management and maintenance of an ERP System within an established manufacturing firm. You can view it by following this link!

– Umran Hasan

What is Business Research & Development (R&D)?

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An In-Depth View at Business Research & Development and it’s advantages

Business Research and Development departments are common in many larger companies, especially those working with newer products or technologies subject to important shifts. While research and development work can be instrumental in creating new products or adding features to old products, the work that the department does is more complex than simple innovation.

Business Research and development (R&D) refers to the investigative activities a business conducts to improve existing products and procedures or to lead to the development of new products and procedures.

Consumer goods companies across all sectors and industries utilise R&D to improve on product lines, and corporations experience growth through these improvements and through the development of new goods and services. In general, pharmaceuticals, semiconductor and software/technology companies tend to spend the most on R&D.

 

BREAKING DOWN ‘Research And Development – R&D’

The term “research and development” is widely linked to the concept of corporate or governmental innovation. Known as research and technical/technological development (RTD) in Europe, activities that are classified as R&D differ from one company to the next, but standard primary models have been identified.

 

Basic Research and Development Organizational Setups

There are two basic R&D structures that have emerged in companies throughout the commerce spectrum. One R&D model is a department that is staffed primarily by engineers who develop new products, a task that typically involves extensive research. The other model involves a department composed of industrial scientists or researchers, all tasked with applied research in technical, scientific or industrial fields, which is aimed at the facilitation of the development of future products or the improvement of current products and/or operating procedures.

R&D is different from most activities performed by a corporation in the process of operation. The research and/or development is typically not performed with the expectation or goal of immediate profit. Instead, it is focused on long-term profitability for a company. Companies that employ entire departments devoted to R&D commit substantial capital to the effort. They must estimate the risk-adjusted return on their R&D expenditures, which inevitably involve risk of capital, as no immediate payoff is experienced and the general return on investment (ROI) is somewhat uncertain. The level of capital risk increases as more is spent on R&D.

 

Basic vs. Applied Research

Basic research is systematic study aiming at fuller, more complete knowledge and understanding of the fundamental aspects of a concept or a phenomenon. Basic research is generally the first step in research and development, performed to give a comprehensive understanding of information without directed applications toward products, policies or operational processes.

Applied research is the systematic study and gleaning of knowledge and understanding to apply to determining and developing products, policies or operational processes. While basic research is time-consuming, applied research is painstaking and more costly due to its detailed and complex nature.

 

What are the advantages of Business Research & Development?

Leaps in Market Participation

Market participation refers to the ability to attract new customers and win customer interest. At its core, research and development is about innovation, about offering consumers something they have never seen before. When R&D can pull off such a product offering, the interest that consumers have can cause a sharp leap in market participation and sales. It may even create an entirely new market for the company.

Cost Management Benefits

Research and development does not produce value directly in relation to how much funding the department receives. It is unique in this property; the success of R&D depends more on the practices, talents and innovations of the people working there than on how much money the department receives. This means that a company can actually spend less money on research and development than many competitors but work to secure talented employees and proper goal orientation and still produce good results.

Marketing Abilities

Research and development strategies allow companies to create strong marketing campaigns and advertising strategies. The two work together very well. The research and development department works to make new product designs or add features, and the marketing department interprets these changes in the most exciting light possible in order to attract customers, creating synergies between the two branches.

Trend Matching

Many times a market is already embracing a trend, and the research and development department can be used to make the business active in that trend and increase sales. For example, in markets rapidly embracing green products, a company can use research and development to make products out of natural ingredients, recycled materials or biodegradable substances, allowing for the release of an eco-friendly version of the product that increases sales. When R&D can catch up with trends, the business is seen as adaptable and profitable.

 

If you found this article interesting, why not check out our latest Business Development Executive Role? It may be the perfect opportunity for you to take the next leap in your Business Development Career! You can view it by clicking on this link!

– Tyler Lacoma

– Investopedia

Enterprise: 4 Reasons why ERP is vital to Manufacturers

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What is ERP (Enterprise Resource Planning) and why is its use important within the Manufacturing industry?

Enterprise resource planning (ERP) is an industry term for the broad set of activities that help an organisation manage its business.

An important goal of Enterprise Resource Planning is to facilitate the flow of information so business decisions can be data-driven. Enterprise Resource Planning software suites are built to collect and organise data from various levels of an organisation to provide management with insight into key performance indicators (KPIs) in real time.

ERP software modules can help an organisation’s administrators monitor and manage supply chain, procurement, inventory, finance, product lifecycle, projects, human resources and other mission-critical components of a business through a series of interconnected executive dashboards. In order for an ERP software deployment to be useful, however, it needs to be integrated with other software systems the organisation uses. For this reason, deployment of a new ERP system in-house can involve considerable business process reengineering, employee retraining and back-end information technology (IT) support for database integration, data analytics and ad hoc reporting.

Legacy ERP systems tend to be architected as large, complex homogeneous systems which do not lend themselves easily to a software-as-a-service (SaaS ERP) delivery model. As more companies begin to store data in the cloud, however, ERP vendors are responding with cloud-based services to perform some functions of ERP — particularly those relied upon by mobile users. An ERP implementation that uses both on-premises ERP software and cloud ERP services is called two-tiered ERP.

 

ERP Implementation into Manufacturing

ERP systems solve a number of challenges and provide invaluable benefits to manufacturers seeking to reduce costs, manage growth, streamline processes and gain a competitive advantage. ERP software integrates all areas of business (materials and inventory, production, operations and sales, accounting and finance, etc.) so that every business function relies on a single database. This “information hub” delivers accurate, real-time information crucial to the manufacturing industry.

Here are the top reasons today’s manufactures need a modern ERP system:

  1. Streamline Processes.As manufacturers grow, their operations become more and more complex. ERP manufacturing software automates all business operations, providing accurate, real-time information. ERP increases efficiency and productivity by helping users navigate complex processes, preventing data re-entry, and improving functions such as production, order completion and delivery.
  2. Cost Reductions.With one source of accurate, real-time information, ERP software reduces administrative and operations costs. It allows manufacturers to proactively manage operations, prevents disruptions and delays, breaks up information logjams and helps users make decisions more quickly.
  3. Flexibilty. Modern ERP software systems are robust, flexible and configurable. They are not a one-size-fits-all proposition, but can be tailored around the unique needs of a business. ERP systems also have the ability to adapt with the ever-changing needs of a growing business.
  4. Competition. ERP systems may require an investment, but there’s also a cost to do nothing. Manufacturers cannot afford to put off an ERP implementation while their competition invests in ERP and starts reaping the benefits.

 Sources:

 

  • Techtarget
  • Workwisellc

 

Are you already familiar with Enterprise Resource Planning? Our most recent job role may be just right for you! Check it out by clicking here!

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