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You are here: Home / Archives for technology

technology

Asus Announce Release of New Household Robot

June 5, 2016 by Julie McGrath

Asus Announce Released Date of ‘Zenbo’. The House Robot.

https://www.youtube.com/watch?v=Gz5bWCna5uM

Asus made many exciting announcements on Monday at Computex, including the reveals of Zenbook 3 and the ZenFone 3 range. Perhaps most surprising, though, was Zenbo, Asus’ adorable home robot.

Zenbo will launch in the next 9 to 12 months, said Asus CEO Jerry Shen in an interview with CNET. It’s a long time for sure, but announcing the product early is deliberate on Asus’ end. It hopes to attract developers to work on apps for Zenbo, to have a robust ecoystem before the robot becomes available.

“If we didn’t announce Zenbo, we wouldn’t be able to get enough people interested. It’s a chicken and egg situation,” he said.

“The announcement timing’s really tough, but when I spoke to Jonney [Shih, Asus’ chairman], he thinks that if we have the momentum from the show, we will have more people join the program.”

Similarly, IDC Research analyst Bryan Ma told CNET that Zenbo would only do well if it can get the software to make the robot viable.

“The first thought that came to mind when Zenbo rolled on stage is what kind of applications would be available. It may be cute, but the cuteness can only go so far without apps,” said Ma.

When the Zenbo finally hits store shelves, Asus says it’ll be able to move independently around the house, recognize faces, play games with kids, read stories, assist with cooking recipes, place phone calls and more.

– Aloysius Low

Filed Under: Latest Industry News Tagged With: AI, artificial, Asus, inteligence, robot, technology, zenbo

BlockChain – A New Model for IT

June 4, 2016 by Julie McGrath

The digital revolution is bringing a New Model for IT…

A radically different platform for business and other institutions that can take us through the next quarter-century of human progress is coming to light. It is blockchain – the technology underlying the digital currency Bitcoin. This technology platform is open and programmable.

For the last few decades, we have had the internet of information. Blockchain is bringing the internet of value. As such, it has the potential to unleash countless new applications and as-yet unrealised capabilities that could transform everything in the next 25 years.

At its most basic, blockchain is a global database – an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions, but virtually everything of value and importance to humankind: birth and death certificates, marriage licences, deeds and titles of ownership, educational degrees, financial accounts, medical procedures, insurance claims, votes, transactions between smart objects, and anything else that can be expressed in code. This ledger represents the truth because mass collaboration constantly reconciles it.

We will not need to trust each other in the traditional sense, because the new platform ensures integrity. Think about it like this: trust achieved through clever code and mass collaboration. Collective self-interest, hard-coded into this new native digital medium for value, would ensure the safety, security and reliability of commerce online. Trust is programmed into the technology, which is why we call blockchain the “trust protocol”.

Some scholars have argued that the invention of double-entry book-keeping enabled the rise of capitalism and the nation state. Today, the new platform enables a reconciliation of digital records – call it the digital reconciliation. The “internet of everything” needs a “ledger of everything”. Business, commerce and the economy need a digital reckoning.

Building 21st century companies

It turns out that every business, institution, government and individual can benefit in profound ways.

How about the corporation – a pillar of modern capitalism? With the rise of a global peer-to-peer platform for identity, trust, reputation and transactions, we will be able to re-engineer deep structures of the firm, for innovation and shared value creation. We are talking about building 21st century companies that look more like networks than the vertically integrated hierarchies of the industrial age. The whole financial service industry is already being reinvented by blockchain, and others will soon follow.

How about the internet of things? In the not-too-distant future, billions of smart things in the physical world will be sensing, responding, communicating, sharing important data; and generating, buying and selling their own electricity, doing such things as protecting our environment, charging our homes and managing our health. It turns out that this internet of everything needs a ledger of everything.

As with major paradigm shifts that preceded it, blockchain will create winners and losers. But if we do this right, blockchain technology can usher in a halcyon age of entrepreneurship, empower us to reinvent our institutions for the better and create a fairer and more prosperous world.

This creates significant opportunities and challenges for the CIO. Like other big innovations, such as the PC, the web, mobility and the social web, blockchain experimentation often starts outside the IT function. Thoughtful CIOs should view this as positive because every business will become a blockchain business and every business leader needs to explore opportunities for transformation.

The trouble is that IT challenges are enterprise challenges. Companies need to have an integrated enterprise architecture to have a single version of the truth and to harness the power of blockchains. They need to have security standards and systems to protect them from bad actors. They need backup capabilities to ensure business continuity.  They need an enterprise strategy for the next generation of blockchain collaboration tools and systems to cut across business silos. They need to have elite IT talent to deal with the many complexities of becoming a blockchain business.

Blockchain Services Supermarket

There is a solution to this dilemma. A new model of the IT function is emerging – one that makes the CIO more important than ever.

Call it the “blockchain services supermarket”. Here’s how it works: the CIO anticipates business needs and provisions a rich supply of services, from standards for blockchain application development and architecture-compliant applications, to elite talent with expertise in blockchain architecture and development – all in the “shelves” of a supermarket.

The business customer goes to the supermarket – a self-service portal or catalogue – and pulls up the available services. They choose the services, the level of service required, and combines them to meet their technology needs.

How can a CIO get started? Here are some suggestions:

  • Personal use of this technology is a precondition to comprehension. Get a digital wallet on your mobile phone and buy something with digital currencies.
  • Takes steps to ensure you are informed about the blockchain revolution.
  • Hire or transition key blockchain IT talent to get going.
  • Initiate a next-generation blockchain architecture project. Every firm will need a target architecture and a migration strategy so that new investments contribute to a desired future, rather than perpetuating the past.
  • Launch a pilot where your company can learn, gain experience and make initial successes. Think big, but start small.

Start fast, too. It is likely that the second era of the internet will happen much more quickly than the first, because many of the technological preconditions for it to take off already exist.

  • Don Tapscott and Alex Tapscott

Filed Under: Latest Industry News Tagged With: bitcoin, blockchain, business, database, global, IT, model, new, technology

What is ‘Rugged’ Technology?

June 3, 2016 by Julie McGrath

What is Rugged Technology?

Rugged Technology

Rugged Technology is a marketing term for hardware that is designed to operate in extremely harsh environments and conditions. There are three generally accepted levels of ruggedization:semi-rugged, fully-rugged and ultra-rugged. The levels describe a product’s ability to survive drops, vibration, dust, immersion and extreme temperatures.

Semi-rugged devices, which are increasingly being called business-rugged by marketers, are usually enhanced versions of commercial off-the-shelf (COTS) hardware. The components are the same, but they are protected better.  For example, a semi-rugged laptop might have a thicker case, a gel-mounted hard disk drive and a spill-resistant keyboard. Fully-ruggeddevices are designed from the inside-out to work in extreme temperatures, to be impervious to being dropped, to resist shocks and vibrations and to be dustproof and waterproof. A fully-rugged laptop may have a solid state hard drive, which has no moving parts, runs cool and doesn’t need for a fan. (another moving part that adds weight to the device.)  Ultra-rugged devices, which are usually designed to meet precise specifications for military use, are made to handle the harshest environmental conditions. An ultra-rugged laptop can be left out in a sandstorm, frozen in a blizzard or sent on a vibrating rocket into space without any detrimental effects. 

If you already know this information then why not check out our latest new job where your mission will be to assist organisations optimise their mobile productivity with rugged technology that can enable C4I.

– whatis.techtarget.com

Filed Under: Latest Industry News Tagged With: computers, hardware, IT, rugged, smartphones, tablets, technology

New Virtual Reality smartphone app designed to confuse the mind!

June 2, 2016 by Julie McGrath

VR Party Game Is A Ridiculously Confusing Virtual Reality Experience For Cardboard

“What if virtual reality was just reality, with a small asterisk? What if you could strap on your VR headset, regardless of the brand or technology behind them, and see the same thing that’s in front of you… but mirrored? Or upside down? Or delayed by 2 seconds?”

“VR Party Game does just that. It’s a Cardboard app/game that transmits your smartphone’s rear camera view onto the screen, but applies one of three special effects to confuse you. It can delay the view by 2 seconds, mirror it, or flip it upside down. The idea is to use it as a party game with friends, asking each other to complete a few tasks while wearing the Cardboard headset.”

“I can vouch for the novelty experience. I tried walking with it while in the delay mode and hit the wall before I knew I should stop. My advice is to walk at a nice pace for the best effect. If you do it slowly, the feed won’t be too delayed compared to your movement.”

“The mirrored view is most effective when people talk around you. It’s perplexing to hear someone’s voice coming from the right while seeing them on your left. The upside down view is just bonkers for my brain. I wonder if someone can flip a pancake in that mode.”

– Rita El Khoury

Filed Under: Latest Industry News Tagged With: app, reality, smartphone, technology, virtual, VR

Adobe CMO gives career advice on technology marketing

May 28, 2016 by Julie McGrath

Adobe’s global CMO on what it takes to forge a career in technology marketing

Ann Lewnes, executive vice-president and CMO at Adobe, shares the moments that have shaped her career and led to her heading up marketing at a company that made £3.3bn in sales last year.

What advice would you give to marketers looking to progress in their career?

Look for companies where a pivot is about to happen because I think that’s when things are most exciting. Look for an opportunity at a company that is transitioning or starting from scratch. That’s personally what I like to do.

The other thing I would say is learn new things. Marketers are not always the fastest to adopt new things. We’ve seen that with digital marketing, it’s probably taken some companies longer than it should have. You can’t resist.

This is a great time to be in marketing. Everybody should embrace it and move quickly. Don’t avoid risk.

What are the key moments that have influenced your career?

I’ve been blessed to work at two great technology companies, which is unusual, especially in Silicon Valley, as people move around a lot. I worked for 20 years at Intel and now almost 10 years at Adobe.

At Intel the biggest success was coming in at the right time because the PC industry was just starting to take off. I had the good fortune of working under [former CEO] Andy Grove who unfortunately passed away recently.

He had a great vision for what marketing could do to a very non-marketing-oriented business like semiconductors. His chief lieutenant, my boss [former CMO] Dennis Carter, instituted the whole ‘Intel Inside’ programme [that targeted consumers] and the branding of microprocessors – things that seemed completely crazy at the time.

What did you learn from Carter’s strategy?

Under him I was able to learn everything about marketing. We started off as a small team – four or five of us – I learnt at the hand of the master how to do everything. It was an on-the-job MBA. At a time when a business is really scaling there’s no better experience. Over time the company grew to be quite large and I felt I had stayed long enough and felt like I wanted to try something new.

Why did you decide to join Adobe?

With Adobe it was slightly different because it was about taking a brand that was already quite healthy, transforming it and expanding its value into new spaces. We’ve taken it from a creative packaged software business, and transformed it into a subscription business, and created a whole new adjacent business in digital marketing.

What is the best advice you have ever received?

My personal mantra has always been ‘no doesn’t always mean no’. That’s my career path and it’s not for everyone perhaps, but I get excited about trying things that people don’t think can work because that to me is a challenge.

That is a good philosophy for marketers now because there have been a lot of organisations that have completely transformed themselves. It isn’t easy and you may say we’ll never be able to do this, our people won’t change, our technology won’t change, our processes won’t change. But it’s very motivating to employees to be able to transform themselves, even if they are a little resistant at first.

I’ve seen PR people become social media people, I’ve seen traditional market research people become web analysts and everyone comes out the other end feeling better. You learn new skills and you have impact on the transformation of a company.

– Lucy Tesseras

Filed Under: Latest Industry News Tagged With: adobe, advice, career, marketing, technology

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