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The Difference between ERP & CRM Systems

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CRM and ERP – Two systems becoming increasing popular in businesses of all sizes. But what exactly are these systems and how do they differentiate from one another?

Today’s technology gives companies an advantage they have never before had. With the ability to streamline processes and access data in real-time, companies can stay on top of their competition. In addition, today’s data analysis technology allows companies to foresee future events and plan accordingly. These tools, which include both enterprise resource planning software (ERP) and customer relationship management (CRM software), give companies the power to control their success in today’s market. While similar at first glance, ERP and CRM platforms are distinctively different. Understanding each platform is critical to your system’s success.

 

What is ERP Software?

First and foremost, ERP software is designed to make a company’s processes more effective and efficient. By better managing all of the key functions of a company – accounting, warehouse, inventory and supply chain – ERP software allows the company to focus on what really matters: the data. With integrated ERP software, employees can update the platform with important information available in real-time to all departments within the company. This integrated technology gives companies a heads-up when problems occur. If there is a problem in the supply chain, the ERP software will capture the issue and make it available to all areas affected, such as the warehouse. ERP not only provides all departments with updated information, but it also gives companies a clear and accurate picture of their standings at any given moment.

 

What is CRM Software?

CRM software fulfills the customer-side of the system. Customer relationship management systems (or CRM systems) focus on just that : customers. This software manages customer information and captures all relevant details for the company. This information is used all across the board, from sales reps to managers to accounting personnel. A quality CRM system should capture every interaction the company has with the customer. By properly managing customer information, companies can build their customer relationships in order to increase customer loyalty and, ultimately, revenue.

 

Integration

Both types of software manage important information for your company. While both software systems manage different information, their integration is critical. The benefits of integrating these systems are many, including ensuring an optimal return on your investment in both platforms. The information captured by both platforms helps employees make better decisions. For example, a sales rep could not make an effective sale without leveraging both CRM and ERP. By forgetting CRM, the rep could miss out on information crucial to that client’s sale. Without ERP, the sale has the possibility of not being communicated to accounting, production and/or warehouse departments, creating a mess that could result in unmet client expectations.

Ultimately, integration between ERP and CRM ensures that your customers’ expectations, and your company goals, are met. This integration guarantees that all departments in your company are working together. The sales rep can communicate with the accounting, supply and warehouse departments before making the sale. If there are problems, the sales rep will be notified ahead of time. This gives sales reps the ability to close deals with all necessary information and maintain a good name for your company. Without ERP and CRM integration, your company stands the risk of being lost in communication.

 

If you’d like to know more about Enterprise Resource Planning, be sure to check out last week’s blog post discussing the costs involved in implementing an ERP system. You can view it by clicking here!

If you’re looking for careers in ERP system management and administration, we might just have the right vacancy for you. Check it out by following this link!

– Robert Baran

Software Development Feature: 12 Major Advantages of ASP.NET

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ASP.NET stands for Active Server Pages .NET and is developed by Microsoft. ASP.NET is used to create web pages and web technologies and is an integral part of Microsoft’s .NET framework vision. As a member of the .NET framework, ASP.NET is a very valuable tool for software programmers and software developers as it allows them to build dynamic, rich web sites and web applications using compiled languages like VB and C#.

ASP.NET is not limited to script languages, it allows you to make use of .NET languages like C#, J#, VB, etc. It allows software developers to build very compelling applications by making use of Visual Studio, the development tool provided by Microsoft. ASP.NET is purely server-side technology. It is built on a common language runtime that can be used on any Windows server to host powerful ASP.NET web sites and technologies.

In the early days of the Web i.e. before the release of Internet Information Services (IIS) in 1997, the contents of web pages were largely static. These web pages needed to be constantly, and manually, modified. There was an urgent need to create web sites that were dynamic and would update automatically.

Microsoft’s Active Server Pages (ASP) was brought to the market to meet this need. ASP executed on the server side, with its output sent to the user’s web browser, thus allowing the server to generate dynamic web pages based on the actions of the user.

These server-side technologies are important contributions to the development of the Web. Amazon.com, eBay.com, and many other popular web sites use ASP.NET as the framework for their site; without ASP.NET it would not be possible.

 

12 important advantages ASP.NET offers over other Web development models:
  1. ASP.NET drastically reduces the amount of code required to build large applications.
  2. With built-in Windows authentication and per-application configuration, your applications are safe and secured.
  3. It provides better performance by taking advantage of early binding, just-in-time compilation, native optimization, and caching services right out of the box.
  4. The ASP.NET framework is complemented by a rich toolbox and designer in the Visual Studio integrated development environment. WYSIWYG editing, drag-and-drop server controls, and automatic deployment are just a few of the features this powerful tool provides.
  5. Provides simplicity as ASP.NET makes it easy to perform common tasks, from simple form submission and client authentication to deployment and site configuration.
  6. The source code and HTML are together therefore ASP.NET pages are easy to maintain and write. Also the source code is executed on the server. This provides a lot of power and flexibility to the web pages.
  7. All the processes are closely monitored and managed by the ASP.NET runtime, so that if process is dead, a new process can be created in its place, which helps keep your application constantly available to handle requests.
  8. It is purely server-side technology so, ASP.NET code executes on the server before it is sent to the browser.
  9. Being language-independent, it allows you to choose the language that best applies to your application or partition your application across many languages.
  10. ASP.NET makes for easy deployment. There is no need to register components because the configuration information is built-in.
  11. The Web server continuously monitors the pages, components and applications running on it. If it notices any memory leaks, infinite loops, other illegal activities, it immediately destroys those activities and restarts itself.
  12. Easily works with ADO.NET using data-binding and page formatting features. It is an application which runs faster and counters large volumes of users without having performance problems

In short ASP.NET, the next generation version of Microsoft’s ASP, is a programming framework used to create enterprise-class web sites, web applications, and technologies. ASP.NET developed applications are accessible on a global basis leading to efficient information management. Whether you are building a small business web site or a large corporate web application distributed across multiple networks, ASP.NET will provide you all the features you could possibly need…and at an affordable cost: FREE!

Do you possess skills in ASP.NET? Check out our latest Software Development job role which is focuses mainly on C#/ASP.NET by following this link!

– Steve Kozyk

What is Business Development?

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“Business Development Executive”, “Business Development Manager” are impressive and heavyweight titles often heard of in organisations.

Sales, strategic initiatives, business partnerships, market development, business expansion, and marketing–all of these fields are involved in business development, and are often mixed up and mistakenly taken as the sole function of business development, which leaves the question: “What exactly is business development?”

This article explores the base aspects of business development, what it encompasses, and what, if any, standard practices and principles to follow.

 

What is Business Development (BD)?

In the simplest terms, business development can be summarized as the ideas, initiatives and activities aimed towards making a business better. This includes increasing revenues, growth in terms of business expansion, increasing profitability by building strategic partnerships, and making strategic business decisions. But it’s challenging to boil down the definition of BD. First, let’s look at the underlying concept, and how it connects to the overall business objectives.

 

Concept and Scope of Business Development

BD activities extend across different departments, including sales, marketing, project management, product management and vendor management. Networking, negotiations, partnerships, and cost-savings efforts are also involved. All these different departments and activities are driven by and aligned to the BD goals.

For instance, a business has a product/service which is successful in one region (e.g Shropshire). The BD team assesses further expansion potential. After all due diligence, research and studies, it finds that the product/service can be expanded to a new region (e.g Staffordshire). Let’s understand how this BD goal can be tied to the various functions and departments:

  • Sales: Sales personnel focus on a particular market or a particular (set of) client(s), often for a targeted revenue number. Business Development personnel assess the market and establish an achievable sales figure over the course of 2-3 years. With such set goals, the sales department targets the customer base in the new market with their sales strategies.
  • Marketing: Marketing involves promotion and advertising aimed towards the successful sale of products to the end-customers. Marketing plays a complementary role in achieving the sales targets. Business development initiatives may allocate an estimated marketing budget. Higher budgets allow aggressive marketing strategies like cold-calling, personal visits, road shows, and free sample distribution. Lower budgets tend to result in passive marketing strategies, such as limited print and media ads, and billboards.
  • Strategic Initiatives or Partnerships: To enter a new market, will it be worth going solo by clearing all required formalities, or will it be more pragmatic to strategically partner with local firms already operating in the region? Assisted by legal and finance teams, the business development team weighs all the pros and cons of the available options, and selects which one best serves the business.
  • Project Management/Business Planning: Does the business expansion require a new facility in the new market, or will all the products be manufactured in the base country and then imported into the targeted market? Will the latter option require an additional facility in the base country? Such decisions are finalized by the business development team based on their cost-, time- and related assessments. Then project management/implementation team swings into action to work towards the desired goal.
  • Product Management: Regulatory standards and market requirements vary across countries. A medicine of a certain composition may be allowed in India but not in the U.K., for example. Does the new market require any customized (or altogether new) version of the product? These requirements drive the work of product management and manufacturing departments, as decided by the business strategy. Cost consideration, legal approvals and regulatory adherence are all assessed as a part of a business development plan.
  • Vendor Management: Will the new business need external vendors? For example, will shipping of product need a dedicated courier service? Or will the firm partner with any established retail chain for retail sales? What are the costs associated with these engagements? The business development team works through these questions.
  • Negotiations, Networking and Lobbying: A few business initiatives may need expertise in soft skills. For example, lobbying is legal in some locales, and may become necessary for penetrating the market. Other soft-skills like networking and negotiating may be needed with different third-parties such as vendors, agencies, government authorities, and regulators. All such initiatives are part of business development.
  • Cost Savings: Business development is not just about increasing sales, products and market reach. Strategic decisions are also needed to improve the bottom line, which include cost-cutting measures. An internal assessment revealing high spending on travel, for instance, may lead to travel policy changes, such as hosting video conference calls instead of on-site meetings, or opting for less expensive transportation modes. Similar cost-saving initiatives can be implemented by outsourcing non-core work like billing and accounting, financials, IT operations and customer service. Strategic partnerships needed for these initiatives are a part of business development.

The BD scenario discussed above is specific to a business expansion plan, whose impact can be felt by almost every unit of the business. There can be similar business development objectives, such as development of a new business line, new sales channel development, new product development, new partnership in existing/new market, and even merger/acquisition/sell-off decisions.

For example, in the case of a merger, significant cost savings can be accomplished by integrating the common functions of the house-keeping, finance, and legal departments of the two firms. Or, a business operating from five different offices in a city can be moved to a large central facility resulting in significant operating cost savings. But would this lead to employee attrition, if the new location isn’t convenient for everyone? It’s up to the business development team to assess such concerns. In essence, business development involves high level decision-making based on a realistic assessment of all potential changes and their impact. Through new ideas and initiatives, it aims to improve the overall business prospects, which drive the functioning of the different business units. It is not sales, it is not marketing, it is not partnering. Instead, it is the eco-system encompassing the entire business and its various divisions, driving overall growth.

 

The Right Fit for Business Development

A Business Developer can be the business owner(s), or the designated employee(s) working in business development. Anyone who can make or suggest a strategic business change for a value-add to the business can contribute towards business development. Businesses often encourage employees to come up with innovative ideas, which can help in improving the overall business potential.

Businesses also seek help from external incubator firms, business development companies (BDC) and small business development centers (SBDC). However, these entities assist in business establishment and the necessary fine-tuning only during the early stages of business setup. As a business matures, it should aim to build its business development expertise internally.

 

What Should a Business Developer Know?

Since business development involves high-level decision making, the business developer should remain informed about the following:

  • The current state of the business in terms of SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). (For more, see: Executing a SWOT Analysis.)
  • The current state of overall industry sector and growth projections
  • Competitor developments
  • Primary sources of sales/revenues of current business and dependencies
  • The customer profile
  • New and unexplored market opportunities
  • New domains/products/sectors eligible for business expansion, which may complement the existing business
  • The long-term view, especially with regards to the initiatives being proposed
  • The cost areas, and the possible options of cost-savings

What Drives Business Development Activity?

Due to the wide open scope of business development and activities, there are no standard practices and principles. From exploring new opportunities in external markets, to introducing efficiencies in internal business operations, everything can fit under the business development umbrella.

Those involved in business development need to come up with creative ideas, but their proposals may prove to be unfeasible or unrealistic. It’s important to be flexible, to seek out and take constructive criticism, and to remember that it’s a process.

 

The Bottom Line

Business Development may be difficult to define concisely, but it can be easily understood using a working concept. An open mindset, willingness for an honest and realistic self-assessment, and the ability to accept failures, are a few of the skills needed for successful business development. Beyond the ideation, implementation and execution of a business development idea, the end results matter the most. The bright minds in business development should be ready to accommodate change in order to achieve the best results. Every approval or disapproval is learning experience, bettering preparing you for the next challenge.

Are you already familiar with the fundamental principles of Business Development? Our most recent Business Development Executive role may be just right for you. Check it out by clicking here!

– Shobhit Seth

UK Government shows interest in ‘Ultraspeed’ Transport

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The UK government has expressed its interest in hyperloop transport technology which would make a journey from London to Manchester just 18 minutes

Hyperloop One states it has held conversations with the government and private companies about potential UK transport routes and “there’s been quite a strong response” from the government. UK government representatives also attended Hyperloop One’s much-publicised propulsion test in Nevada, in May 2016.

The comments were made by Alan James, global VP of business development at Hyperloop One, who previously lobbied for UK Ultraspeed before joining the company.

“Innovate UK has taken the lead on that. It is joining together the department of Business, Innovation and Skills, and DFT (Department For Transport), to produce a coordinated response to the Hyperloop opportunity.”

“It’s very early stages,” a spokesperson for Innovate UK confirmed to WIRED. “This is a really exciting technology and we’re following it with interest.”

The company has also held conversations with the Peel Group, which owns the Manchester Canal route, about a Manchester-Liverpool route.

“Hyperloop could connect all the great cities of the English north not just to London, but to each other,” said James. “Making Liverpool, Manchester, Leeds, effectively a single city, for instance.”

He also suggests hyperloop would be a cheaper and faster alternative to HS2, “which is currently, I believe, the most expensive railway project humanity has ever undertaken, on a per-kilometre basis. ”

“To take a UK example, London to Manchester would be 18 minutes. With High Speed Rail, we could reduce the journey time from London to Stoke from one hour 24 minutes to around one hour. With Hyperloop, we can reduce it to around 14 minutes.”

Elsewhere, the engineering giant ARUP, which has partnered with Hyperloop One, is consulting with the company over potential UK routes, including the use of tunnels instead of raised pylons.

“You could anticipate it could be quite cost effective,” said John Miles, an engineer at ARUP. “Our angle is looking at: what if we could build the first of its kind development here in the UK? What would the routes look like? I think Hyperloop has the potential to bring the London Underground experience to the national picture.”

Hyperloop Transportation Technologies, the other LA-based startup attempting to build the first hyperloop, also said it had been in contact with the UK government.

“I met David Cameron. He was talking about £50million that he can give us through Innovate UK,” says Bibop Gresta, HTT’s chief operating officer, chairman, and ‘chief bibop officer’. (10 Downing Street declined to comment for this story.)

Hyperloop One currently has feasibility studies underway or completed in Russia, Dubai and the Nordics. HTT, meanwhile, has signed a memorandum of understanding with the government of Slovakia to explore potential routes in the country.

Of course, all of these statements should be taken with an enormous spoonful of salt: while Hyperloop One is building a prototype in Nevada, no working hyperloop prototype has yet been built. Some engineers doubt that it would work, and dispute the idea’s projected engineering costs.

And, as investigations revealed, both Hyperloop startups are having their own issues – from the $250million lawsuit between Hyperloop One’s co-founders, to doubts over the legitimacy of HTT’s public claims.

Experts stated that any passenger routes would likely take years, if not decades, due to the regulatory requirements, the cost of acquiring land, and other complex procedures inherent to large infrastructure projects. “This is a technology that is so unproven,” said Dan Sperling, founding director of the Institute Of Transportation Studies at the university of California. “They need to demonstrate that it works at scale.”

“There’s some real challenges in there, and they shouldn’t be trivialized,” added Miles. “It will take years to engineer a system that works.”

– Oliver Franklin-Wallis

Top 10 Most In-Demand Software Programming Languages

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The tech sector is booming! As a result, software coding skills are in high demand, with programming jobs paying significantly more than the average position. Even beyond the tech world, an understanding of at least one programming language makes an impressive addition to any CV.

The in-vogue languages vary by employment sector. Financial and enterprise systems need to perform complicated functions and remain highly organized, requiring languages like Java and C#. Media- and design-related webpages and software will require dynamic, versatile and functional languages with minimal code, such as Ruby, PHP, JavaScript and Objective-C..

So what are the top 10 in-demand programming languages to date?

 

  1. SQL

It’s no surprise SQL (pronounced ‘sequel’) tops the job list since it can be found far and wide in various flavors. Database technologies such as MySQL, PostgreSQL and Microsoft SQL Server power big businesses, small businesses, hospitals, banks, universities. Indeed, just about every computer and person with access to technology eventually touches something SQL. For instance, all Android phones and iPhones have access to a SQL database called SQLite and many mobile apps developed Google, Skype and DropBox use it directly.

  1. Java

The tech community recently celebrated the 20th anniversary of Java. It’s one of the most widely adopted programming languages, used by some 9 million developers and running on 7 billion devices worldwide. It’s also the programming language used to develop all native Android apps. Java’s popularity with developers is due to the fact that the language is grounded in readability and simplicity. Java has staying power since it has long-term compatibility, which makes sure older applications continue to work now into the future. It’s not going anywhere anytime soon and is used to power company websites like LinkedIn.com, Netflix.com and Amazon.com.

  1. JavaScript

JavaScript – not to be confused with Java – is another one of the world’s most popular and powerful programming languages, and is used to spice up web pages by making them interactive. For example, JavaScript can be used to add effects to web pages, display pop-up messages or to create games with basic functionality. It’s also worth noting that JavaScript is the scripting language of the World Wide Web and is built right into all major web browsers including Internet Explorer, FireFox and Safari. Almost every website incorporates some element of JavaScript to add to the user experience, adding to the demand for JavaScript developers. In recent years JavaScript has also gained use as the foundation of Node.js, a server technology that among other things enables real-time communication.  

  1. C#

Dating from 2000, C# (pronounced C-sharp) is a relatively new programming language designed by Microsoft for a wide range of enterprise applications that run on the .NET Framework. An evolution of C and  C++, the C# language is simple, modern, type safe and object oriented.

  1. C++

C++ (pronounced C-plus-plus) is a general purpose object-oriented programming language based on the earlier ‘C’ language. Developed by Bjarne Stroustrup at Bell Labs, C++ was first released in 1983. Stroustrup keeps an extensive list of applications written in C++. The list includes Adobe and Microsoft applications, MongoDB databases, large portions of Mac OS/X and is the best language to learn for performance-critical applications such as “twitch” game development or audio/video processing.

  1. Python

Python is a general purpose programming language that was named after the Monty Python (so you know it’s fun to work with)! Python is simple and incredibly readable since closely resembles the English language. It’s a great language for beginners, all the way up to seasoned professionals. Python recently bumped Java as the language of choice in introductory programming courses with eight of the top 10 computer science departments now using Python to teach coding, as well as 27 of the top 39 schools. Because of Python’s use in the educational realm, there are a lot of libraries created for Python related to mathematics, physics and natural processing. PBS, NASA and Reddit use Python for their websites.

  1.     PHP

Created by Danish-Canadian programmer Rasmus Lerdorf in 1994, PHP was never actually intended to be a new programming language. Instead, it was created to be a set of tools to help Rasmus maintain his Personal Home Page (PHP). Today, PHP (Hypertext Pre-Processor) is a scripting language, running on the server, which can be used to create web pages written in HTML. PHP tends to be a popular language since its easy-to use by new programmers, but also offers tons of advanced features for more experienced programmers.

  1. Ruby on Rails

Like Java or the C language, Ruby is a general purpose programming language, though it is best known for its use in web programming, and Rails serves as a framework for the Ruby Language. Ruby on Rails has many positive qualities including rapid development, you don’t need as much code, and there are a wide variety of 3rd party libraries available. It’s used from companies ranging from small start-ups to large enterprises and everything in-between. Hulu, Twitter, Github and Living Social are using Ruby on Rails for at least one of their web applications.

  1.    iOS/Swift

In 2014, Apple decided to invent their own programming language. The result was Swift – a new programming language for iOS and OS X developers to create their next killer app. Developers will find that many parts of Swift are familiar from their experience of developing in C++ and Objective-C. Companies including American Airlines, LinkedIn, and Duolingo have been quick to adopt Swift, and we’ll see this language on the rise in the coming years.

  1.     Objective C

Objective-C is a general-purpose, object-oriented programming language used by the Apple operating system. It powers Apple’s OS X and iOS, as well as its APIs, and can be used to create iPhone apps, which has generated a huge demand for this once-outmoded programming language.

 

Any great craftsman has a belt full of tools, each a perfect choice for certain situations. Similarly, there will never be just a single programming language, and each language will evolve and improve over time to keep pace with innovation.

If you’re interested in becoming a developer, it’s important to be well-versed in a number of programming languages so you can be versatile and adaptable – and then continue to learn/master languages throughout your career.

 

If you have reasonable knowledge within any of these programming language types, our new Software Developer role may be just right for you. Check it out by clicking here!

 

7 Excellent Marketing Strategies for Growing Brands

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7 Marketing Strategies which should be taken into consideration for new businesses wishing to expand their brand awareness.

In marketing your brand, it’s important to find a balance between the cost and the results. Particularly for a new brand that’s trying to grow, the goal is to maximize your ROI (Return on Investment), by finding the most effective strategies for the least amount of money. Here are some of the best and most cost-effective marketing strategies to explore.

  1. Blogging

One of the simplest and most effective ways of driving traffic to your site is to have a blog. Google’s search algorithms favor websites that are updated frequently and provide high quality, relevant content to their users. A regularly updated blog serves both of these purposes.

According to one source, sites that post 16 blogs per month (roughly 4 blogs per week) generate 3.5 times more web traffic than sites that blog four times or fewer. The more high quality blogs you post, the more opportunities your audience will have to visit and interact with your site, and the better exposure you’ll get for your brand.

  1. Mailing lists

“No matter what kind of customers you encounter,” says John Matson of TopCreditCardProcessors, “Get them on your mailing list, to build up your contacts.” E-mail lists have developed a bad reputation in recent years. But used correctly, they can be a very useful tool. If you’re spamming random strangers to tell them to buy your products, your brand will become annoying and unpopular.

So instead, you need to build a list of people who are genuinely interested in what you have to offer, and provide them with regular updates about what’s going on in your company and why it’s of interest to them. You’ll see much better results and generate real, qualified leads that can be nurtured into sales.

  1. Online companies

One of the best and most cost-effective ways to reach new customers is by using online sites to market you company. Depending on your business, there are a number of sites that can help you reach new customers through search results and networking. A Yelp profile can increase your visibility to potential customer. It also gives you an opportunity to encourage loyal customers to leave you positive reviews, thus boosting your reputation. TripAdvisor provides the same opportunities for hotels, restaurants, and other tourist-centered businesses. And Mogul provides a platform for female business owners to show potential audiences what their companies are all about.

Social media can be a helpful tool in this regard as well. Ty Crandall, CEO of CreditSuite says, “Some of the most effective and cost-effective marketing strategies for growing a new business now come from social media. Platforms such as Facebook now make it easy to test headlines, images, concepts, ads and more for investments of less than £10 per day. Once you know what works, then it’s easy to apply that to other platforms that might cost more. This type of strategy can save you a ton of money and help you figure out what works quickly, even if you are only working with a shoe-string budget.”

  1. Calls to action

“The key to growing your business is understanding how your target market is looking for your service, and then maximizing efforts in those marketing channels with relevant and strong calls to action,” explains Spencer Kirk, CEO of Extra Space Storage. Believe it or not, many sites don’t include a call to action in their content. Every on your site, every blog you post, and every e-mail you send, should suggest the next step for interested users.

It may be, “Contact us for more information,” or “Download our white paper,” or “Subscribe to our newsletter,” but there should always be an opportunity for those who want to know more to further their relationship with your company.

  1. Press releases

Distributing press releases is a great way to keep people in your industry apprised of important updates from your company. You can create press releases to announce new products, award or accolades you’ve recently received, changes to your company structure, and more. It may take time to build up the right press contacts to gain your announcements real exposure, but the longer you persevere and the more effort you put into it, the better results you’ll see.

  1. Coupons and discounts

One thing is guaranteed to get your audience’s attention: telling them how they can save money. Offer discounts and coupon codes on your products or services. Make them seem exclusive, like the customers who are getting them are part of an elite few. By offering a few dollars off of your regular price, you can bring in customers who will stay loyal to your company for years to come.

  1. Using videos

Videos are one of the most effective tools to use in your marketing campaign. You can either create them in-house or outsource them to another company that specializes in creating high quality video content. Whichever option you choose, videos are a great way to engage your audience visually and increase your brand’s visibility.

 

These are just a few of the strategies you can use to grow your business cheaply and effectively. Do some experimentation, and see what strategies work best for your company, and have the biggest impact on your customer base.

 

Are you interested in careers within Marketing? Be sure to check out our latest range Marketing Job Roles on our website by following this link!

– Steve Olenski

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